Thryve & Co. Creative Agency

Mya Art Workshop

The Thryve Edit
Sunlit art studio with wooden easels, colorful abstract paintings, and an ART wood cutout

The Brand

Mya Art Workshop is an art studio curating hands-on creative experiences for kids and adults across Accra and Dubai. From sip and paint sessions to guided art workshops, Mya creates spaces where creativity feels accessible, intentional, and genuinely fun for every age and every level.

Hands dipping a paintbrush into orange paint on a white palette
Artist sketching a vase in graphite on a white canvas

The Challenge

Despite a strong offering, Mya Art Workshop needed to reposition itself in the Ghanaian market to attract a more diverse, local crowd. The content wasn’t yet speaking to the right audience, and visibility in Ghana was being overshadowed by reach in the Dubai market making it harder to build the local community the brand deserved.

The Approach

We moved away from simple workshop recaps and into content that felt relevant, experience-driven, and shareable. Trending audios, engaging short form formats, attendee features, and finished artwork showcases shifted the focus from the event to the experience.

We also ran geo-targeted ads to ensure Ghanaian content was reaching Ghanaian audiences, and transitioned the username from Sip and Paint to Mya Art Workshop, building a stronger, more recognisable brand identity from the ground up.

What We Delivered

  • Brand Positioning
  • Content Strategy
  • Social Media Management
  • Videography

The Work

Hands wiping a teal paintbrush on denim fabric beside a warm-toned painting
Coastal beach scene with a yellow hey! text overlay
Workshop attendee in orange headscarf holding a framed mosaic heart artwork
Yellow cup of paintbrushes beside a pink book and painted wooden palette

The Results

  • Three months of rebranding and strategic content drove a 312% jump in profile activity.
  • Geo-targeted ads successfully redirected visibility to the Ghanaian market, reaching the right audience.
  • Content reached 849 accounts with a 1,276% increase in engagement from non-followers bringing in a largely new audience.
  • Added 219 new fans to the community, with growth driven predominantly by new audiences discovering the brand.

“Michelle is incredibly hands-on and creative. She understood my vision quickly and consistently delivered visuals that brought it to life.”

Yasmeen - Founder, Mya Art Workshop

Your Next Brand Move Starts Here.

Your brand deserves more than content that fills a feed. Let’s build a strategy, presence, and visual identity people actually remember.

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